Know What's Inside Logo
The Know What's Inside logo is a signal to parents that your app is designed with privacy in mind. We care about parents and kids enjoying technology together. We have committed to tell you how our apps work, so you know what to expect.
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see a list of member developers creating best practices for kids and family-friendly apps.

the KNOW what's inside™ program means:

  • the app is made especially for children
  • the app maker maintains a clearly written and displayed privacy policy
  • the app explains the features of the app, so parents know what to expect
  • the app maker is informed about the latest privacy regulations and industry best practices
  • the app maker is a member of ACT, an industry association supporting education, tools, and guidance in the field of information

recent blog posts


Clash of Clans: A Family-Friendly Point of View

When my 5th grade daughter came home from school, mentioning that many boys in her class often talk about Clash of Clans, we decided to investigate.
February 18, 2014

Tools for Browsing Apps by Subject

I spent time researching app discovery tools over winter break. Here are a few sites that caught my attention.
January, 1 2014

SXSW Panel on Innovation and Kids' Privacy

I'd like to publish a few notes about privacy, so we can move on to think about the question: "can innovation and privacy co-exist?"
February 25, 2014