About Us

Moms With Apps is a collaborative group of family-friendly developers seeking to promote quality apps for kids and families. Most of our membership is comprised of parents who have launched their own apps on the App Store, have their own access to iTunes Connect, and have the time and inclination to share best practices with other app developers.

How Can I Participate?

If you create family-friendly apps, and are interested in collaborating with other developers, consider joining our online forum. All programs and discussions are based out of our forum. Your name, app, website, and personal introduction will be required for joining.

Our Purpose:

For Developers: To provide collaborative, developer-to-developer support by helping each other learn about the evolving mobile app marketplace. Successful independent software developers will lead to more thoughtful and diverse products in new media.

For Parents: To encourage families to think carefully about how they use technology in the home, and to introduce them to the variety of family-friendly apps in our developer network.

For Kids & Technology: To advocate healthy intersections of kids and family life with technology, where technology becomes an interactive tool for real life, and not a screen to hide behind. We believe there is potential in emerging mobile platforms to meet needs for education, communication and accessibility. We strive for our apps to be high-quality, educational, interactive and useful.

Our Principles

Colleagues rather than competitors: Mobile app marketing is unique because there is space for so many apps on a single device. App developers can view each other as colleagues rather than competitors and gain momentum from cross-marketing. We strive to develop better apps through learning and sharing best practices, successes and mistakes.

Thoughtful use of technology: Parents should be vigilant about how technology is more accessible to children via mobile devices. Know your devices settings, what types of apps are out there, and what types of marketing practices are being used in the mobile industry.

Apps aren’t parents: Apps should not be a substitute for parenting, which is why we advocate for the thoughtful and purposeful use of technology.

Great developers make great apps: We focus on people more than specific apps. We look for developers with good ideas and intentions, who strive to create family-friendly content. Even if they don’t create the best app the first time around, the community encourages developers to grow and improve their brand. The ideal criteria for developers is explained on the Banner Program.

Contact Us:

To contact developers, reviewers, or industry specialists, see the sidebar on for links to individual web pages.

You can also find us on Facebook, Twitter, and Google +.

This is not an app review site, so questions about specific app reviews will not be returned. Rather, our marketing programs are run collectively through our forum, which is described above.

Any other questions about Moms With Apps can be directed to Lorraine Akemann: lorraineakemann@gmail.com.

How is the site supported?

Lorraine (i.e., me) has been volunteering to run the Moms With Apps blog since 2009 (it’s been a fun project to work on while the kids are at school). As of March 26th 2012, I’m is trying Skimlinks, which is an affiliate program that lets me focus on blog content but will monetize my referral links. We’ll see how it goes.

Group Background:

Moms With Apps was spearheaded by four moms who were developing family-friendly apps and connected over Twitter. What started as a small brainstorming session on cross-marketing soon grew into a much larger and more diverse collaboration of developers. Founders include Alesha Bishop and Jill Seman from MomMaps, Lynette Mattke from PicPocket Books, and Lorraine Akemann from My Busy Kit. Dads are also an integral part of our organization, and central to our structure are “Dads With Apps” Scott Weiner (who runs our forum), and Andrew Binkowski (who developed the app catalog).